Good question! I'll try to explain 😊
Your solution is the solution to the problem. However, a solution can come in many forms, so the solution needs to be a general one. Many businesses will be able to make a solution. The Unique Value Proposition is a statement presenting YOUR solution, and why it's unique.
Let me give you a simple example:
Problem: People are too busy to sit down for their morning coffee, but when bringing coffee cups on the go, they often spill and burn themselves.
Solution: A cup that allows people to bring their coffee out with... (More)