Remember that a product is not just a product!

A product is not just the thing you're selling, but just as much the solution or experience surrounding it. Let's say you're selling a car. That's a product. A car with a warranty is also a product. A car with a warranty and a cool design is a product too. Do you get the point? The product you're selling is not just about the product itself but also its value creators.

This is a crucial perspective for your product branding: You'll need to communicate how your products bring value to your potential customers' lives. Never assume that they will identify the value themselves – you'll need to tell them 👋